This post is meant for people that have taken the first step already and started their own business but are not sure what to do next. In many cases the answer is as simple as look at what your competition is doing. If you have a successful competitor then don't waste time trying to reinvent the wheel, instead copy the way they do business because you can bet they didn't get to be successful by not knowing something. Microsoft has been using this method for their products for years and look where they are at now.
Remember as someone once said "Lesser Artists Borrow, Great Ones Steal." The same can be said for business marketing ideas.