Sunday, July 27, 2008

Social Networking, Business, and You

As most of my readers are bloggers themselves, I will not take time to talk of the various social network sites available that can help drive traffic to your site. Instead I want to focus this post on my non-bloggers that either own a small business or have a dream of owning their own business.

Social Networking in the business world was around even before the internet. It is commonly known as marketing and can be as simple a process as putting your business card in the right persons hand. Sound difficult? It can be.

One of the easiest things I have learned to do is to become a friend with the secretary, you would be surprised the power these "Gatekeepers" actually have and most of all, I have found more work through their referrals than anyplace. It seems as if there must be some hidden secretarial society where they sit around and refer other companies. Being on the bad list for offending her could kill your business fast.I always take candy to the secretaries whenever I have to meet with a client at their office. At Christmas time it is the secretary that gets the present.

Another thing any business person should do is buy a quality set of business cards and always keep some handy. I have been stopped by potential customers, as I was leaving a job, that asked me for my card.

Always give out at least 3 business cards, one for your customer and two for a potential referral. Being a contractor I often find myself working in homes that are being renovated, a cheap magnet attaching a business card to the fridge works nicely as well.

Word of mouth is a great thing when growing a business but it can also be your downfall. Always do everything in your power to insure a satisfied customer, they will probably use your services again and they may refer their friends to you as well. Remember you can do 1000 jobs correctly but the one time you provide substandard services is the one time everyone will remember and talk about so bring your A game each and every day.

New Businesses - Create and maintain a professional website, I can't count the times I have been asked by a potential customer for our companies website url. For many people a business without a website is not legit.

I hope some of this knowledge helps out whatever business venture you as a business person embarks on and if any of my readers have any specific questions about marketing or social networking your own business, feel free to ask.

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1 comment:

Bay Martin said...

I haven't thought of having my own business cards yet, but I will take note of your advice, as I know it'll help me a lot in the days ahead.

Many thanks!